The question is no longer whether the transition to a sustainable society will take place, but merely when. We have the expertise and we know it needs to happen. After the Renaissance and the Industrial Revolution, this will be the third fundamental transformation in modern human history. But shaking off a system that is so firmly embedded in the way we think and operate requires a combination of personal commitment and the power of a collective group. A broad social movement is needed in order to put the wheels in motion.
-- Ruud Schuurs is an independent strategic and organizational advisor in the area of corporate social responsibility (CSR) and sustainability
Question: Dramatic announcements of new social revolutions have been announced with great regularity ever since the Industrial Revolution in the late 18th Century (peace, digital, information, cultural, silent, price, hippie, green, sexual, etc.). Does the trend towards sustainability represent a true revolution?
No comments:
Post a Comment